Yao Jian, spokesman for the Chinese Ministry of Commerce, recently commented, in a monthly media briefing, that China must improve its national “soft power.” The commercial video currently playing in Times Square in New York is an example of this effort. The Ministry attempted this once before with another “image building” commercial video called “China Made with the World.” China also tried to promote the “China Brand” at the F1 games. Yao suggested that, in the future, China will use various means to continue the propaganda effort. On April 16, 2010, China rolled out a “Made in China” commercial at F1. At the end of 2009, China also aired another “Made in China” commercial on CNN.
Source: Global Times, January 18, 2011