According to an article published by International Herald Leader, a newspaper under Xinhua, the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) hired a public relation firm to handle "crisis management," although the name of the firm was not mentioned. The job of the firm was to respond to negative media reports about Olympic Game, arrange media to conduct interviews in Beijing or other places of China. The article stated three challenges faced by China before the Beijing Olympics: international critiques on Beijing’s support for Sudan’s dictator regime; quality of China exports; and large scale domestic social unrests.
Source: International Herald Leader, February 26, 2008
http://news.xinhuanet.com/herald/2008-02/26/content_7669584.htm