As the CCP’s 90th anniversary approaches, books and videos glorifying the CCP’s history have been flooding bookstores. A noteworthy phenomenon is that all the products target the young generation born in the “80s” and “90s,” and are tailored to their taste. Li Zhongjie, deputy director of the Party’s History Research Centre, announced that “the website of CCP history” that recently opened on June 8 is very suitable for a young audience. The announcement signals that the CCP is following the market’s requirements to describe history from the young generation’s perspective so as to attract them to the Party. Movies and TV series of the same themes also feature popular young stars, which boosts the ratings.
Source: China News Service, June 13, 2011
http://www.chinanews.com/hb/2011/06-13/3106863.shtml