People’s Daily published a commentary advocating that the Party do four things to improve its control of media and of public opinion. The first one is to strengthen the capability to lead public opinion. In doing so, the article stresses the importance of adhering to the Communist doctrine and the socialist banner. The second is to improve control of the Internet and of the new media. Specifically, the Party’s newspapers, news agencies, television stations, and radio stations must aggressively expand into the new media field. The third is to speed up the development of a modern media network. The priority is to upgrade the Party’s media, including newspapers, news agencies, radio, and TV. The fourth is to establish a large army of news staff members.
Source: People’s Daily, November 11, 2011
http://theory.people.com.cn/GB/16208892.html