On March 2, the Central Guidance Commission for Building the Spiritual Civilization of the Chinese Communist Party held a forum in Beijing called “Learn from Comrade Lei Feng.” Li Changchun, the head of the Commission, spoke at the forum and stated that the campaign is an important subject that was raised at the Party’s Sixth Plenary Session of the CCP 17th Central Committee. The goal is to “open up a brand new Chinese socialist development era.”
According to Wikipedia, Lei Feng was a PLA soldier. After his death in 1962 at the age of 22, "Lei was characterized as a selfless and modest person who was devoted to the Communist Party, Chairman Mao Zedong, and the people of China." In the posthumous "Learn from Comrade Lei Feng" campaign, initiated by Mao in 1963, Lei became the symbol of nationwide propaganda; the youth of the country were encouraged to follow his example.
Xinhua, March 2, 2012