Qiushi republished an article from Guangming Daily about Chinese culture going abroad. The article drew the conclusion that "Chinese culture needs to go abroad; ‘going abroad’ is not to change other people but to let the world understand China and Chinese culture. Letting others accept Chinese culture is to let them accept it voluntarily."
The author discussed the forms for spreading Chinese culture. His suggestion was to provide as many culture products and culture services overseas as possible. Another approach is to have a large number of Chinese go overseas. Those people are the ones who spread Chinese culture. If they demonstrate a good personal quality and civilized behavior, Chinese culture will have a higher status.
Source: Qiushi, November, 8, 2013