In a recent article, Guangming Daily featured the China (Shenzhen) International Culture Industries Fair (ICIF) for its role in "stimulating the development of China’s culture industry and promoting Chinese culture in the world."
According to its website, the Ministry of Culture of the People’s Republic of China; the Ministry of Commerce of the People’s Republic of China; the State Administration of the Press, Publications, Radio, Film and Television; the China Council for the Promotion of International Trade; the Guangdong Provincial People’s Government; and the Shenzhen Municipal Government hosted the ICIF. The ICIF serves as a platform for Beijing to promote its own culture products to the world.
The 10th ICIF, taking place between May 15 and 19, 2014, has over 2,000 exhibitors with 17,000 overseas buyers in attendance. It is said to be the largest such fair to be presented in the last 10 years. The total trade value of the previous nine fairs amounted to US$85 billion.
Wang Jingsheng, the Chinese Communist Party’s propaganda chief in Shenzhen, said, "Chinese Culture’s ‘going global’ is the symbol of our national rejuvenation."
Ye Jianqiang, CEO of the Fair, expressed the belief that "the key is to have the products which carry the cultural ideology and values that meet the demand of the international market."
According to the article, the Shenzhen culture industry has become an important import and export base. The annual volume of culture products exported is 20 percent of the national total and the import volume is 18 percent. The products include original animated movies and 3-D movies that have penetrated the market in 40 countries, including the U.S. and Canada.
Source: Guangming Daily, May 18, 2014
http://news.gmw.cn/2014-05/18/content_11346311_2.htm