On September 30, Xinhua published an article which stated that, in the 2016 report on government work, media coverage had been raised to the level of strategic importance. Therefore, the article continued, it can be considered a challenge and opportunity for main stream media in the Internet era when people participate more actively in public affairs. The article praised the official media outlets especially the central media stations such as Xinhua and said that they have been keeping up with the new media forms and have been playing an influential role in guiding the trending topics in society. According to the article, main stream media should effectively play an authoritative and professional role in order to be more interactive and to bridge the gap between the people and the government.
Source: Xinhua, September 30, 2016