Well-known Chinese news site NetEase (NASDAQ: NTES) recently reported that, within ten minutes of going on sale, Apple’s Chinese official website crashed and remained unavailable for six to seven minutes. And in the official Tmall Apple flagship store, the first batch of iPhone 15 Pro and iPhone 15 Pro Max were sold out within one minute. According to the online sales manager in charge of the Tmall site, in half an hour, they restocked nine times and are still restocking. For now, iPhone 15 Pro Max is selling the fastest, and iPhone 15 Pro sales are also very high.
According to the iPhone reservation data released by the JD.com platform, the number of reservations for the iPhone 15 Pro model exceeds 1.13 million; the number of reservations for the iPhone 15 Pro Max, which has higher specifications and a higher price, is even greater, with more than 1.43 million reservations. Judging from this reference data, the iPhone 15 Pro models are already far ahead, unmatched by any other manufacturer, not even the breakthrough Huawei Mate 60 series made recently. Huawei recently announced a new Mate model that utilized 7-nm technology which was considered an answer to the U.S. blockage. However, Apple’s latest iPhone employs 3-nm cutting-edge technology which is far ahead and attracted much more enthusiasm in China.
(1) NetEase, September 16, 2023
(2) Economy Daily (Taiwan), September 17, 2023