On October 8, People’s Daily Online carried an article about China’s propaganda practice in the world. The title was “Precision Communication is the inevitable choice for International Communication.” The authors are from the Hunan University School of the Communication and Arts of Film and Television.
“In recent years, China has been taking many measures in the international field of communication and has achieved remarkable results. However, the pattern of the international public opinion landscape, that the West is strong and we are weak, has not fundamentally changed. There is still a long way to go to do well in international communication. Implementing precise communication and adopting different strategies and methods for different audiences in different countries is an inevitable choice to enhance the effect of international communication.”
“Precision communication is conducive to enhancing the effectiveness of international communication. . . . There are so many countries, nations and cultures in the world and there are great differences between countries, nations, and cultures. Even within the same country, there are big differences between different audiences. This requires us to adopt different communication methods for different audiences in different countries in international communication and to implement precision communication. By “using one key for one lock,” we can continuously improve the effect of international communication.”
“Precision communication should become an important topic in the study of international communication theory. . . . We should take the following as important research topics: the audience for international communication, the landscape of international communication and strategies, the comparative study of international communication, the influence of Chinese and foreign media, and the improvements on the effect of China’s international communication. This will provide theoretical support for telling good stories about China.
“Precision communication should rely on cyber technology to promote innovation in communication methods. At present, the development of information technology, especially big data technology, provides favorable conditions for the implementation of accurate communication. Relying on big data technology, we can analyze the characteristics, hobbies, and information needs of different audiences in different countries and analyze the misunderstandings that different countries’ audiences have about China. Based on this, we can provide targeted content for different audiences in different countries. From a technical point of view, precision communication requires the use of profiling based on information processing such as knowledge graphing, user classification, and association rules. Relying on big data technology and artificial intelligence technology, we can accurately provide personalized content to different audiences in different countries.”
Source: People’s Daily Online, October 8, 2018