The Party’s publication Study Times summarizes highlights of the recent guidelines that China’s General Administration of Press and Publications in China issued on April 6, 2009, to "further facilitate deepening reform of the press and publishing system." One, separate for-profit media companies from public interest media groups; two, encourage initial public offerings by media companies; three, acknowledge private publishing companies; and four, encourage media companies to go global.
Source: Study Times, April 27, 2009
http://www.studytimes.com.cn/WebPage/ny1.aspx?act=0&id=2602&bid=6