On August 1, People’s Daily published its Tibetan language edition. This will be the first Chinese Communist Party’s official newspaper published in a minority language, People’s Daily reported. The publishing of the Tibetan language edition is to “carry the Party’s voice to tens of thousands of Tibetan households and enhance its media influence.” According to People’s Daily, it also has the significance to “spread the Party’s philosophy, directions, and policies… (for People’s Daily) to seize the position of being the propaganda landmark in Tibet… and take control in the media war.”
Source: People’s Daily, August 1, 2009
http://politics.people.com.cn/GB/1026/9770748.html