Li Changchun, a standing member of the Politburo, who is in charge of propaganda, called upon the Party publishing house to “vigorously promote Chinese-ization, modernization and popularization of Marxism.” He made the remarks on September 29 during a visit to the People’s Publishing House. Li urged the publisher to raise its international profile by publishing more books on the successful theories and practices of socialism with Chinese characteristics. “It should contribute to improving the country’s soft power,” he said.
Source: Xinhua, September 29, 2009
http://news.xinhuanet.com/politics/2009-09/29/content_12127677.htm