A number of Chinese mobile phone manufactures have become the most active players in the world’s mobile phone market. They capitalized on the opportunity from the recent setbacks that Huawei suffered and have begun to gain market share in the Western world. According to an article in the economics section of the French Le Monde published on Thursday October 15, following two of the Chinese mobile phone manufactures, Oppo and Xiaomi, Vivo, based in Guangdong province of China, has begun to enter the European market. Vivo will debut in France on October 20th. In 2019, Vivo sold 110 million smartphones and ranked fifth in the world, with most of these sales made in Asia. Vivo has close to 10,000 engineers in research and development. Its team in France is recruited mostly from Samsung, Honor, Huawei, Nokia and other companies. Vivo has established partnerships with other telecom communication companies and large retailers, and has planned to rely on word of mouth to break ground. It may also soon announce a partnership with a popular sports event.
In a similar situation, Oppo has greatly benefited from its partnership with sports events this year. Following its advertising during Laurent Garros Tennis Tournament, Oppo’s online search volume quickly rose. Oppo was launched in France two years ago. From January to July of this year, its sales volume increased by 350 percent compared with the same period last year. It has since relocated its customer service department to France. The sale of another Chinese brand, Xiaomi, has experienced a similar growth in France. It entered the French market a little earlier than Vivo, and it predicts that its sales growth this year will be a little over 100 percent.
Source: Radio France Internationale, October 16, 2020