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People’s Daily: Li Changchun Summarizing “Precious” Experience in Propaganda Work

People’s Daily recently published the full speech that Li Changchun gave at the Tenth Chinese Reporters Festival. Li is a member of the Standing Committee of the Political Bureau of the Chinese Communist Party. He summarized the experience gained over the past 60 years: (1) Sticking to Party principles, always aligning with the Party Central Committee; (2) Always taking the “right public opinion guidance” as top priority; (3) Tightly combining the Party’s policies with the people’s thoughts; (4) Establishing a positive international “public opinion environment” by integrating internal and external propaganda; (5) Keeping up the reform of methods used to “occupy new battlefields” such as the Internet; (6) Enhancing and improving the Party’s control over media and making sure the media leadership is “tightly controlled” by the ones who are loyal to the Party.

Source: People’s Daily, November 9, 2009.