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Li Yuanchao: Strengthening Propaganda Work for the Organization Department

Li Yuanchao, member of the Political Bureau of the Central Committee of the Communist Party of China and head of the Organization Department of the CPC Central Committee, called for a significant focus on the propaganda work of the Organization Department. Li made the speech at the conference on propaganda for organization work on January 26, 2010. Li stressed strengthening and improving the propaganda work in order to develop public opinion support for the Organization Department’s work and innovation.  

Li laid out a new direction, which includes propaganda work as part of the routine work of the Organization Department. The directive includes establishing a spokesperson system, improving media planning, monitoring and analyzing public opinion, strengthening policy interpretation and role model advocacy, actively responding to societal issues, and improving the ability to use media to its best advantage, which allows the development of a good public opinion base.

“News media is the indispensable voice, ears, eyes, and window for organization work in the current environment,” claimed Li.

Source: Xinhua, January 26, 2010