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LTN: Huawei Western Europe Sales Are in Free Fall

Major Taiwanese news network Liberty Times Network (LTN) recently reported that, according to the latest numbers from IDC, Huawei sold 2.5 million smartphones in the Western Europe market, representing a year-over-year free fall of 58.7 percent. Huawei sold 6.2 million smartphones in the same period last year. This was the largest decline in history. Given the U.S. sanctions, Huawei could not have built-in Google services, which hold a high market share in Europe. Google also took extra steps to prevent end users from manually installing its services by checking the smartphone processor model. This sales result led Huawei’s market share in Western Europe to fall from 20 percent to 8.8 percent. In the meantime, the Apple iPhone 11 obtained a 1.1 percent growth, with a total output of 8.2 million smartphones sold. This was achieved without the help of iPhone 12. With the free fall of Huawei’s market share, other Chinese brands, Xiaomi and OPPO achieved a 151.6 percent and a 566.2 percent growth, respectively. Xiaomi is now the number three smartphone vendor in Western Europe, after Samsung and Apple.

Source: LTN, November 30, 2020