Skip to content

China to Push for Soft Power Overseas

Cai Wu, the Minister of Culture, discussed preferential policies to encourage and support the export of Chinese culture products and services. These would include marketing, technology and customs services. “China’s culture products and the dissemination of the international competitiveness of power have yet to be further enhanced.” Cai stated that for every show the State sends overseas, China imports 10 shows, and that the annual total income from all shows sent to and performed oversees is less than that of a popular overseas circus. Chinese companies are encouraged to establish an overseas presence by investment or by setting up branches. Minister Cai indicated that the State will support hosting various expos, participation in arts and film festivals, and booking shows.

Source: Huanqiu, April 28, 2010