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Liu Yunshan Calls for Grassroots Ideology Work

In a recent visit to Henan Province, Liu Yunshan, who is the Chinese Communist Party’s senior official and head of the Propaganda Department, asked the Party members to “seriously study the new situations and new issues that their propaganda, ideological, and cultural work is facing." He suggested that the Party "reach out to the grassroots level, care about people’s demands, … allocate more resources at the grassroots level, extend the service network to the grassroots level, and promote the ideological and cultural advocacy work being done at the grassroots to a new level.” Liu also emphasized “enhancing the appeal of the work, building mobile platforms in which people are willing to and can easily participate in, and guiding the masses in serving and educating the people.”
Source: Xinhua, September 22, 2010