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Online Media Executives Organized to Visit Red Homeland

On June 8, 2011, more than 40 Chinese online media’s senior executives participated in a “Beijing Online Media Tour of the Red Homeland.” They visited the historic places where the Chinese Communist Party grew and where it rioted against the ruling Kuomintang government in the 1920’s. One stop was the conference site of the CCP’s first National Congress in 1921 in Shanghai; another stop was the South Lake in Jiaxing City of Zhejiang Province, where the conference transferred into a boat to avoid arrests. The tour was organized by the Beijing city government’s Internet Propaganda Management Office (BIPMO) and the Beijing Association of Online Media, a self-claimed nonprofit organization headed by BIPMO’s deputy chief. 

Li Yanhong, CEO of China’s No. 1 search engine, Baidu, said during the tour, “At the red starting point, we welcome the CCP’s 90 year anniversary. We have a great responsibility and a long way to go.” Cao Guowei, CEO of, the largest Chinese infotainment web portal, said, “(The 90 years of revolutionary history) is the driving force for the development of online media. From the conference site we see the historic choice of the revolutionists; today’s Internet entrepreneurs should also think about their historic choice.” 
A “Red Boat Statement” marked the conclusion of the tour: “We should cherish the red culture created by the CCP during its history … and use it as the foundation for the development of the industry, to shoulder social responsibility, and be conscious of the culture.”

Source: Xinhua, June 8, 2011