On July 19, 2011, a Xinhua reporter interviewed Cai Wu, China’s Minister of Culture. Cai said that, in the cultural exchanges with foreign countries, China’s “exported” cultural products were more traditionally oriented; however, "the effort to disseminate Chinese contemporary and pop culture is not sufficient. (We) particularly lack excellent books, dramas, art performances, movies and TV programs that can exhibit the image of contemporary China’s development and are culturally profound and deep. As a result, people in other countries lack a comprehensive and accurate understanding of contemporary China."
Source: Xinhua, July 19, 2011