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Cai Wu: Vehemently Promote China’s Great Cultural Development and Prosperity

Cai Wu, the head of China’s Ministry of Culture, wrote an article discussing the direction of China’s cultural development in the 12th five-year-plan, following Hu Jintao’s comments on cultural development from his speech at the CCP’s 90th anniversary. Hu said that “[China must] continue to vehemently promote great cultural development and prosperity, and unshakably develop advanced Socialist culture.” Cai said, “To promote China’s culture to ‘go out [overseas]’ [so as to] elevate China’s soft power, is an important strategic task related to the overall national plan. … During the 12th five-year-plan, (China) must emphatically enhance the unique role of culture in the national strategy of foreign work; improve cultural relations with other countries and important international organizations; enhance cultural exchanges and cooperation with neighboring countries and local organizations; increase cultural aid to foreign countries; actively participate in international cultural affairs; increase the speeches and discourse.”

“(Specifically), using China’s overseas culture as the starting point, (China should) expand globally, increase the scale, establish a comprehensive platform, and espouse the overall development of overseas cultural facilities. (China should also) diligently develop cultural exchange projects, meticulously organize a national cultural year, Chinese culture festivals, a culture week, a ‘Happy Spring Festival,’ and other big brand name activities; enhance international dialogue in the areas of culture and ideology; … increase China’s voice in the international academic world; use great effort to increase foreign cultural trade; promote more culture products and services; promote ‘going out’ at a faster pace; speed up the creation of competitive cultural brand names with our own intellectual properties; release more iconic culture products with Chinese features; and increase China’s competitiveness in the world culture market.”

Source: Qiushi, September 1, 2011