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Video: Government Training of the 50 Cents Party Staff

A video about how the government trains spokespersons and Internet commentators was posted on the Internet. The Internet commentators are commonly known as 五毛黨 (the 50 cents party, or 50 centers), because they are paid 0.5 yuan for every article they post on the Internet to praise the Chinese Communist Party (CCP) and denigrate those the CCP opposes." The video reported that, on September 8, the Xishui County Party Propaganda Department in Hubei Province provided a training session for all government spokespersons and Internet commentators in the county to prepare them “to actively respond to sudden public events and correctly guide public opinion.” The propaganda department stressed that “the Internet has become a major battlefield in the war of ideologies.” It requested that the “governments’ spokespersons and Internet commentators continuously increase their sense of responsibility and mission” and improve their capabilities in five areas: “to make sure the Party and the government maintain a positive image, to manage their work, to handle sudden events, to guide public opinion and public relations, and to use and manage the Internet.”

1., September 15, 2011