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Study Times: The Hard Requirement behind Soft Power

Study Times, a publication of the Party School of the CCP’s Central Committee, published an article to clarify some of the important issues related to the cultural development that the 6th Plenary Session of 17th Congress of the CCP mapped out. The article said that one views culture as “soft power” when comparing it to the economy and military “hard power.” However, that does not mean that it lacks a solid foundation. Actually, there is a “hard requirement” behind “soft power.” The article pointed out that culture, as a phenomenon and a product of spirit, has multiple properties. Above all, ideology is one of its most fundamental properties. Culture reflects the political and economic interests of a certain class. Culture has a very clear ideological property, as well as powerful ideological function.

What Western society currently promotes as “universal values” is a manifestation of culture reflecting an ideological property and playing an ideological role. [Therefore], when others are holding up the banner of ideology, we cannot give up on ourselves.

The article concluded that the reason the CCP took the action it did at the 6th Pleanary Session, to develop the socialist core value sytem as the fundamental task of cultural development, was because the socialist core value system is the fundamental manifestation of socialist ideology, the spirit of prospering the nation, and the essence of socialist advanced culture. It determines the direction of Chinese style socialism.

Source: Study Times, October 24, 2011
http://www.studytimes.com.cn:9999/epaper/xxsb/html/2011/10/24/03/03_35.htm