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Study Times: The Cultural Giant Strategy Faces Several Key Issues

Study Times published an article analyzing several key issues that the Cultural Giant Strategy faces.

1) The existing government system: First, in the existing system the government is both the administrator of the culture entities and the host of the culture events at the same time. The government should shift towards being an administrator and be responsible for the entire society. Second, the government is unclear about the difference between a cultural service unit and a business unit and usually applies the same regulations to both. Third, some state owned culture entities have shifted outside of the socialist system. They lack vitality and competitiveness. Last, China lacks elite culture products that are original and have a competitive advantage in the world.

2) Products: In the process of building a cultural giant, what kind of products can China offer that will increase the power of the existing system’s influence?

3) A clear understanding of soft power: How can China turn a rich cultural resource into one with the power of influence and attraction? What is the basis for confidence in Chinese culture?

4) Understanding different paths in developing the culture system. Each region should assess its capabilities to avoid competing against each other. Specifically, they should focus on building their own cultural brand and understand its market potential.

Source: Study Times, December 5, 2011