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Apple Surpassed Vivo in Q4 to Become the Top Brand in China

Well-known Chinese news site Sohu (NASDAQ: SOHU) recently reported that Counterpoint Research just released the Chinese smartphone’s market sales data for the fourth quarter and full year of 2021. Based on the data for the whole year of 2021, Vivo ranks first in the Chinese market, with a market share of 22 percent. OPPO ranked second with a market share of 21 percent. Apple ranked third, with a year-over-year sales growth rate of 47 percent, which was the fastest among the top five manufacturers. Xiaomi and Honor are fourth and fifth respectively. In the fourth quarter of 2021, Apple surpassed Vivo to become the No. 1 brand in China, with a market share of 23 percent, the highest ever. The new iPhone 13 has been a successful thanks to the relatively low starting price it had at its launch in China, as well as its new cameras and 5G capabilities. Also, Apple’s main rival in the premium segment, Huawei, faces declining sales due to ongoing U.S. sanctions. Huawei’s market share dropped from 31 percent to 10 percent. In the fourth quarter, faced with more severe parts shortages, slowing sales channel penetration, and competition from Honor, Xiaomi ranked fifth in the quarter.

Source: Sohu, January 26, 2022