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Apple Sales Have Grown against Market Trend Despite Global Declines

Well-known Chinese news site NetEase (NASDAQ: NTES) recently reported that, while the performance of mobile phones is getting stronger and stronger, consumers have less motivation to change their phone. Therefore the mobile phone is now getting more and more difficult to sell. Research firm Canalys, the leading global technology market analyst firm, has just released its global smartphone market report for the third quarter of 2022. Data shows that the global smartphone market continued to decline in the third quarter of 2022, with shipments down 9 percent year-over-year. Samsung still ranks first with a market share of 22 percent. Its market share slightly increased by 1 percent compared with last year’s 3rd quarter. Apple’s market share has risen from 15 percent in Q3 last year to 18 percent this year. The gap with Samsung is getting smaller and smaller. The three Chinese domestic giants, Xiaomi, OPPO, and Vivo, ranked third to fifth with a market share of 14 percent, 10 percent, and 9 percent respectively, which is consistent with last year’s ranking. Apple’s iPhone 14 series is having hot sales, especially the 14 Pro series, which is still in short supply. Currently the consumer smartphone replacement cycle has been extended from 18 to 20 months in previous years to 30 to 36 months at present. Also the global mobile phone market has fallen for three consecutive quarters. Still, Apple has grown against the market trend, while Chinese domestic smartphone vendors have been losing ground.

Source: NetEase, October 27, 2022