People’s Daily published an article commenting on how China is conducting an advertising campaign on CNN to promote China. The same ad is also being displayed with high frequency in New York’s Times Square. The ad started on January 17, 2011, and will continue until February 14, 2011.
The article’s author stated that this kind of national image promotion campaign is a long-term investment. “With this type of strategic effort, we can develop a good international environment for China to prosper, and create a reputation as a good ‘product-manufacturing country’ to support Chinese companies. These efforts are a strategic investment in advertising our national image and can generate enormous value."
Source: People’s Daily, February 8, 2011