On January 27, 2014, Study Times, a journal of the Party School of the Central Committee of the Chinese Communist Party, published an article on how to ensure the voice of authority of the Chinese Communist Party’s publications. According to the article, the Party’s publications must promote all kinds of achievements, lead the diverse social thought trend with the socialist core value system, and have the courage to face and actively respond to social hot spots and emergencies so as to lead public opinion. Internationally, the Party’s publications must create new concepts and new expressions that both China and the West accept and they must propagandize China and the Chinese Communist Party around the world.
“The essential attribute of the Party’s publications is to uphold the Party’s principles and lead public opinion. As for the management system, the organizations of the Party’s publications must be important departments of the Party and the government. In terms of the propaganda content, the Party’s publications must mainly promote the Party’s theories, the Party’s line, the Party’s principles, the Party Central Committee’s important decisions and plans, and the Party Central Committee’s major analyses and judgments on (China’s and the world’s) situation. Politically, [the Party’s publications] must maintain a high level of consistency with the Party’s Central Committee and resolutely safeguard the authority of the Central Committee. As for staffing, most news propaganda workers must become determined Marxists.”
Source: Study Times, January 27, 2014