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CCTV and African Media Discuss Future Collaboration

Chinese state newspaper People’s Daily reported that state broadcaster China Central Television (CCTV) signed a cooperation agreement with the African Broadcasting Union (ABU) and several other African media organizations upon Chinese President Xi Jinping’s visit to South Africa. The agreement aims to “strengthen cooperation in content creation and sharing, technological innovation, personnel training, and industry expansion.” It also aims to “promote mutual understanding and people-to-people exchanges between China and Africa.”

As part of the agreement, a “China-Africa Friendship (Season 4)” Chinese film and television program exhibition has been launched. According to People’s Daily, more than 10 high-quality programs will be screened by the mainstream media of South Africa, Zambia, Zimbabwe, and 10 other African countries.

Source: People’s Daily (China), August 22, 2023