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International Communication Work Needs to Spread China’s Voice and Create a Good Image

According to Xinhua, on September 14, Liu Qibao, head of the Publicity Department, formally known as the Propaganda Department, attended and spoke at a national conference on international communication work. Liu pointed out that the international communication work conveys China’s “global strategic” mission. The key points of Liu’s talk included the following guidelines. The international communication work should follow Xi Jinping’s directions. It should “create a good image of the country and safeguard the fundamental interests of the country, spread Chinese culture, serve the Party and the country’s international strategy, present good information about China and spread China’s voice, provide a good interpretation of Chinese characteristics, and create an international public opinion environment that is favorable to China.”

Source: Xinhua, September 14, 2014