On April 28, 2015, the China National Internet Information Office issued the “Working Regulations on Interviewing Internet News Information Services,” which will be effective on June 1, 2015.
“Interviewing” refers to State and local Internet information offices meeting with Internet companies to issue warnings, point out problems, and order corrections.
Ten circumstances may warrant an "interview" of the head or editor-in-chief of an Internet company. Examples include: if the company fails in timely handling of complaints from citizens; rakes in illegitimate gains through editing, publishing, reprinting, or deleting news and information; violates domain name regulations; or fails in the timely handling of illegal information or timely implementation of monitoring measures.
The interview records will be included in the annual inspection records. Failure to comply with a request for corrections made during the interview may lead to a closedown of the business, revocation of the business license, and heavy fines.
Source: Xinhua, April 28, 2015
http://news.xinhuanet.com/politics/2015-04/28/c_127742441.htm