Skip to content

Sluggish Consumption During China’s May Day Holiday

During the 5-day May Day holiday in China, consumption appeared to be sluggish. While the number of domestic tourists increased by 7.6% compared to the same period last year, the average spending per tourist was relatively low, at 113 yuan ($16.5) per day, lower than the 151 yuan in 2019 before the COVID-19 pandemic.

A report by economist Zhong Zhengsheng analyzed consumption during the holiday in three areas: domestic tourism, outbound tourism, and movie box office receipts. The report stated that the long holiday provides an important window into domestic demand in China.

Domestic tourism saw 295 million tourist trips and a total spending of 166.89 billion yuan, up 12.7% year-on-year. Adjusting for the shorter 4-day May Day holiday in 2019, however, tourist trips recovered to 128% of 2019 levels, but average spending per tourist was only 88.5% of 2019.

For outbound tourism, Chinese tourists going to Singapore, Japan, Thailand, the U.S., South Korea, Vietnam, Malaysia, Australia, Myanmar and Indonesia accounted for 60.7% of all outbound travelers.

China’s movie box office revenue was 1.5267 billion yuan during the holiday, up 0.4% from last year but only 91.4% of the 2019 daily average when adjusted for the shorter holiday that year.

Source: Central News Agency (Taiwan), May 7, 2024