Guangming Daily published an article saying that it is important for China to build its own international communications platforms.
“With the advancement of technology, international communication now presents a new characteristic: “platformization.” It is transitioning from “individual content going overseas” to “communication platforms going overseas.” International communication is entering an era of platformization. The core of the success or failure of international communication in this era of platformization lies in the ability to control the communication platforms. However, current international communication platforms are in a state of monopoly [by Western powers] and opposition [to China]. Western countries (led by the U.S.) are monopolizing communication platforms through technological advantages and are thus able to wield so-called “hostile” communication platforms to gain advantages in political discourse. This puts other countries in a situation where they have no platforms to use. Thus, the creation of such communications platforms is an important facet of [China’s plan to] build international communications capabilities. [Such Chinese-built platforms] would provide an important means to break through Western platform monopolies and through opposition from Western platforms. It is evident that the enhancement of cultural soft power relies on the support of international communication platforms.”
Source: Guangming Daily, May 13, 2024
https://theory.gmw.cn/2024-05/13/content_37319725.htm