Xinhua reported that, on August 28, the Chinese Alliance to Refute Rumors about Food Safety was formed in Beijing. The goal of the Alliance is to improve the overall image of Chinese food, build domestic and international branding, and promote global recognition of Chinese food. The responsibilities of the alliance include focusing on food safety issues; spreading scientific knowledge; safeguarding the image of the food industry; cleaning up online food safety rumors and promoting the healthy development of the Chinese food industry. According to the article, food safety rumors rank at the top of the list among the entire list of Internet rumors.
Source: Xinhua, August 28, 2015