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Chinese Publishers Rush to Grab the World Market

In the recent Chinese Publications Export Promotion Planning Conference, the General Administration of Press and Publications was pushing for more copyrighted publications to be exported not only to the major markets of Britain, the U.S., Germany, France and Russia, but also to countries surrounding China as well as Arabic, African, and Latin American countries. The “Go Out” strategy promotes these models: direct publishing overseas; using foreign planning skills for out-going projects; key products bringing along weaker ones; and publishing/printing bundling. In the recent couple of years, the China Publishing Group has already established a network of publishing companies around the globe.

Source: Xinhua, March 26, 2010