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Wine Industry Sales Down 50 Percent; Some Inventories up 30 Percent

China Radio International republished an article, originally from Beijing Business Today, about China’s domestic wine market. The article reported that sales for China’s domestic wines were down 50 percent while the wine makers carried inventories that were as much as 30 percent higher than the previous year. Changyu Wine Company in Yantai, Shandong Province, one of the top wineries in China, had third quarter financial results showing that the company’s net profit had declined by 46.94 percent, the lowest in five years. The government, because of its use of public funding, maintains a hard grip on food and entertainment, which is one of the reasons that the domestic wine industry has suffered from low demand. Other factors include a pricing adjustment that imported wines made in order to stay competitive. In addition, consumers favor imported wines over domestic brands.

Source: China Radio International, October 25, 2013