Study Times, the newspaper of the Communist Party School in Beijing, published an article on June 26, 2007, titled "Take the Initiative to Control Public Opinion." The article states that by proactively feeding information to the media, the Party news release mechanism implemented last December "will guide media and public opinion, both domestically and overseas, and set the agenda for both domestic and overseas public opinion, thus diverting the media’s original focus and perspective so that the media will voluntarily report and track news events and topics as released by the Party."
