On December 16, 2008, www.people.com.cn, the website of Chinese government’s official newspaper the People’s Daily, started a kabushiki kaisha (public corporation) in Tokyo Japan, marking the first step in the agency’s overseas expansion.
The Japanese subsidiary operates a Japanese language version of the newspaper’s website (http://j.people.com.cn/) and the Japan channel of the paper (http://japan.people.com.cn). The former focuses on reporting China-related news to the general public in Japan, as its production and technology center is moving from Beijing to Tokyo. The latter, concentrating on reporting Japan-related news to people in China, is the only domestic news portal that specializes in Japan and the Sino-Japanese relationship.
Source: Xinhua, December 16, 2008