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CCTV and CNTV Combining Web Sites

China Central Television is merging its web site with China Network Television’s CNTV.CN. The new website will point to CNTV.CN. All CCTV video content was copied to CNTV since it was founded last year. Now Network TV has online channels for news, the economy, sports, entertainment, movies, TV series, and documentaries. Network TV will include all CCTV videos plus various other content sources such as province-level satellite TVs and international programming. The new web site strategy is centered on “interactive audio visual media” and will provide a “public web video service platform.” Although CNTV is considered “national class,” its management team admits that the network is still behind the private sector.

Source: Netease, May 5, 2010