In late May 2010, more than 70 CEOs, chief editors, and senior management personnel of 35 major websites including Sina.com, 163.com, Sohu.com, Baidu.com, ifeng.com, and tom.com went on a tour in China’s southwest Chongqing City to pay tribute to the “revolutionary martyrs” who died during the communist’s upheaval from 1921 to 1949 against the then ruling KMT.
The trip is the regime’s 7th organized event to spread propaganda on the Internet media about the “red culture.” Sites visited include Jinggangshan and Mao Zedong’s residence.  Forums were held to discuss the “direction of the Internet.”
Chen Yizhou, the CEO of China Inter Active Corp., an Internet media group, said after the tour, “We would like to learn from the older generation of proletarian revolutionaries … and firmly put national interests first. In addition to doing a good job with the company, we will also comply with the requirements of Internet culture buildup and more proactively make contributions.”
Source: Xinhua, Chongqing channel, June 3, 2010
 Jinggangshan, a mountain located in Jiangxi Province, is known as the birthplace of the Chinese Red Army (the People’s Liberation Army of China) and the "cradle of the Chinese revolution." After the Kuomintang (KMT) turned against the Communist Party in 1927, the Communists either went underground or fled to the countryside. Following the unsuccessful Autumn Harvest Uprising in Changsha, Mao Zedong led his 1000 remaining men to Jinggangshan, where he set up his first peasant soviet.