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China’s First Government-issued News Media Training Materials Focus on Ideology

Established in March 2013, the State General Administration of Press, Publication, Radio, Film and Television (SGAPPRFT), which integrated and replaced the previous General Administration of Press and Publication (GAPP) and the State Administration of Radio, Film and Television (SARFT), is a grand central government agency overseeing the nation’s news media and all channels of broadcasting.

In October, SGAPPRFT officially recommended the 2013 News Reporters Training Materials to the nation’s media organizations. The publisher is the People’s Publishing House, the publisher of official ideology. The Training Materials, written by SGAPPRFT as preparation materials for the 2014 general examination of the nation’s news reporters and editors, is also China’s very first compendium of government-issued news media training materials. Liu Binjie, former president and Party chief of GAPP, is the editor in chief and Jiang Jianguo, Party chief of SGAPPRFT, is the deputy editor in chief.

SGAPPRFT distributed over 10,000 copies of the Training Materials to all the nation’s news organizations. It consists of four parts: training courses, news gathering and editing regulations, regulations on news organizations’ management of news gathering and editing, and exercises. It also includes six episodes of 45-minute teaching videos. The focus is on training courses and teaching videos, contents including "socialism with Chinese characteristics," "Marxist views of the news," "journalistic ethics," "regulations on news," "norms of news gathering and editing," and "prevention of false news."

On October 19, at a forum for the publication of the Training Materials, leading officials, including the deputy chief of the Party’s Central Propaganda Department, the Party chief of the All-China Journalists’ Association, the editor in chief of Guangming Daily, and vice deans of the Journalism Schools of Renmin University and Tsinghua University took the opportunity to discuss the Marxist views of news media, and ask news organizations to  attach great importance to the training and assessment of reporters, so as to "conduct a systematic political and operational education, comprehensively enhance the quality of the news gathering and editing staff, and firmly hold onto the leadership in ideological work."

Source: Guangming Daily, October 19, 2013