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Outlook Weekly: Multi-sector Strategy of Culture Development Taking Shape

Outlook Weekly published a commentary that provided an overview of Chinese usage of the Internet, TV, and the radio.

As of June 2011, there were 485 million Internet users (36.2% of the population). About 318 million used a cell phone to access the Internet (65.5% of all Internet users). In the first six months of 2011, the number of mini-blog users accounts increased from 63.11 million to 195 million, a growth of 208%; about 40% of Internet users and 34% of cell phone Internet users have mini-blog accounts. During the same period, trojan or other viruses attacked 217 Internet users. 121 million found their account numbers or passwords had been stolen. About 8% fell victim to online fraud, which affected 38 million users.

As of the end of 2010, China had about 500 million radios and the same number of TVs, which meant that 96.78% of the population in China had access to a radio and 97.62% had access to a TV. Every day, on average, residents in Beijing watch TV for about one hour and 53 minutes, read newspapers for 22 minutes, and spend 33 minutes on the Internet.

Source: Outlook Weekly, November 14, 2011