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Public Opinion Blue Book: News Events Published on Micro Blogs Increased Significantly

On August 18, 2012, the Chinese Social Sciences Academic Press and the Shanghai Jiaotong University Center for Public Opinion Research jointly published the 2012 Blue Book, “Chinese Public Opinion and Crisis Management.”

According to the Blue Book, digital and online media continue to grow and, for the first time, have become the major channels in delivering breaking news. There has been a significant increase in news appearing on micro-blogs. Of all traditional media, newspapers have published the most breaking news, but they are falling behind the digital and online media. Statistics suggest that, in 2011, the breaking news carried by digital and online media increased 15 percent over 2007, and now accounts for 65 percent of all news reports, while traditional media only account for 30.8 percent.

The Blue Book reported that newspapers, the Internet, and micro-blogs are the three major channels for covering and presenting the news. In 2011, a total of 20.3 percent of the news was first published on micro-blogs compared to 9.3 percent in 2010. It has been predicted that more and more people will choose micro-blogs to expose the news, express their feelings, and share their knowledge.

Source: China News Service, August 18, 2012