The programs are designed to boost China’s global image, while winning the hearts of overseas Chinese. “As China’s economic and overall national power rises, so do the prejudices, misunderstandings, and mistrust of international society. When facing a complicated external environment, we must actively react to guide international society to form an objective and comprehensive ‘image of China.’”
Source: Qiushi, April 1, 2011
http://www.qstheory.cn/zxdk/2011/201107/201103/t20110329_74424.htm