On December 17, 2010, Li Changchun, a member of the Standing Committee of the Politburo, spoke at the Communication University of China in Beijing. Li stressed the need to adapt to the media’s new features in the information age and “… to create an army of outward oriented, talented media workers who have a firm political stance, proficiency in media work, an in-depth understanding of domestic conditions, good language skills, and familiarity with international rules, so as to improve the effectiveness of international communication and provide solid personnel support for a good international public opinion environment that is conducive to open reform and socialist modernization.”
Source: Xinhua, December 17, 2010
http://news.xinhuanet.com/2010-12/17/c_12892866.htm