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Promoting Red Culture

During the National People’s Congress and Chinese People’s Political Consultative Conference, several representatives talked about developing and promoting the “Red Culture” (praising the Chinese Communist Party (CCP) or its leaders or worshipping at the CCP’s historical sites from the wartime). Recently, many local governments have greatly promoted “red culture” including “red tourism,” “red movies,” “red songs,” and “red text messages.” Jiangxi Province allocated 30 billion yuan (near $5 billion dollar) to “Red Tourism” in 2009, a 25% increase over 2008.

The representatives suggested to change direction and use more attractive and catchy means instead of administrative orders to get people to buy into the “red culture.” Furthermore, redirection of Internet opinion by promoting “red culture” instead of “blocking” unwanted content is of importance. Most appropriately, developing “red culture” through innovation and new technologies should be a number one priority.

Source: Xinhua, March 11, 2010
http://news.xinhuanet.com/politics/2010-03/11/content_13145422.htm

China Sports Officials: Athletes Should Thank Their Country before Their Parents

China’s top sports officials advised to prioritize athlete’s educaion regarding virtue. They were infuriated that some athletes thanked their parents instead of their country after winning competitions.  

They especially pointed to Zhou Yang, the gold medalist of the women’s 1500 meter short track speed skating at the 2010 Winter Olympic Game. Zhou Yang’s speech of “(My winning) can bring my dad and mom a better life,” moved many people.  


Yu Zaiqing, Deputy Director of the State Physical Cultural Administration and Vice President of International Olympic Committee said that Zhou Yang should have first thanked the country and secondly her parents. Yu argued that it was the country that was responsible for Zhou’s competitive abilities, providing for and subsidizing her training.

Yu’s criticism drew a hot discussion on the Internet and text messages flew back and forth. The netizens were overwhelmingly in support of Zhou Yang.

Source: China News Service, March 8, 2010
http://www.chinanews.com.cn/ty/ty-zhqt/news/2010/03-08/2156158.shtml

China’s Economy Still Has Overcapacity Issue

Li Yi, the Minister of Industry and Information Technology, recently commented on the overcapacity issues, referring to industries such as steel, concrete, nonferrous metals, aluminum, coal,  chemicals, and others. Li mentioned that the central government tends to continue proactive fiscal policies and moderately easy monetary policies. On the industrial side, the policies focus on homegrown innovations, small and medium sized businesses, new industries and technological reforms. Expansion in the industries with overcapacity problems will not be supported. These industries will be controlled by (issuing) fewer loans and (allocating) less land.

Source: Global Times, March 12, 2010
http://china.huanqiu.com/roll/2010-03/743507.html

More and More Chinese Military Officers Talk Straight with the Media

Xinhua recently republished an article by Hong Kong based Asia Times suggesting the more and more high-ranking Chinese military officers are standing up and “talking straight.” Examples are comments made by Major General Zhu Chenghu, Major General Luo Yuan, and Senior Colonel Ke Chunqiao, after the U.S. arms sales to Taiwan. They all suggested that China should sell U.S. bonds, increase military spending and expand military deployment. Retired Rear Admiral Yin Zhuo also suggested expanding the reach of the Chinese Navy by doing things like establishing a Navy base in the Middle East. All these military comments covered by the media started 15 years ago with General Xiong Guangkai, who told U.S. Ambassador Charles Freeman regarding nuclear wars, “You’d better worry more about Los Angeles than Taipei.”

Source: Xinhua, March 10, 2010
http://news.xinhuanet.com/mil/2010-03/10/content_13137034.htm

Use Buying U.S. Bonds as a Political Chip

The Chinese state owned newspaper People’s Daily recently published an article discussing the way China purchases U.S. bonds. The article suggested that although Yi Gang, Deputy Managing Director of People’s Bank of China and Chairman of State Administration of Foreign Exchange, claimed the bond purchase was purely a market investment behavior, yet it is impossible to completely de-link economic and political considerations. That President Obama’s recent protectionism is serving some political interest is proof. Some U.S. bankers now see China’s holding a large amount of U.S. bonds as a threat to the United States. It’s time for China to use it as a political chip. This is an “international common practice.”

Source: People’s Daily, March 11, 2010
http://opinion.people.com.cn/GB/182743/182750/11117686.html

The Government’s Press Spokesperson System

 “The Press Spokesperson System Moves Forward,” by Liao Wang, June 8, 2009 [1]

"By strengthening and improving the spokesperson system, correct, effective and timely implementation of the agenda-setting through the media has become a breakthrough point for strengthening the government’s ability to govern," according to Li Xiguang, a Professor, and head of the Government Spokesperson Research Group at Tsinghua University. In his view, under the traditional propaganda system, when it comes to reporting unexpected incidents, important meetings or other important news events, the government controls what the media does or does not report by giving orders. When the government establishes a press spokesperson, it is to influence the media by providing the media with a lot of planned information. The press spokesperson system provides information to the media using proactive ways to subtly influence and guide the media and public opinion at home and abroad. The effect is more effective and clever than simple control.

An expert who was interviewed expressed the belief that China must keep up the results achieved by the press spokesperson system, and continue to explore the model suited to China’s conditions. Except for the information that should not be publicized according to the law, as much as possible of all other information should be made public.

In the Internet age, e-mail, MSN, QQ (forum), personal blogs and other means of communication have come out one after another. It is very difficult to suppress the dissemination of information. Since it is difficult to change people’s first impression, the government should be the first to publicize its authoritative voice.

In addition, in this increasingly diverse era in China, various domestic and foreign interest groups all hope to use and even take advantage of the media. For example, when certain types of emergency incidents occur, even though some problems could originally have been quickly resolved, under some people’s instigation, they become the "media events" or group events that arouse public indignation.

The interviewed expert believed that appointing a Zhongnanhai spokesperson and authorizing him as the sole authoritative spokesperson for the central government could more comprehensively and accurately transmit the policy and the stance of the CPC Central Committee and the State Council. Zhongnanhai must become the first definer of important news, especially for the major emergency events, and should be the first to issue the government’s voice.

Li Xiguang said that the Zhongnanhai spokesperson must, first of all, be the mouthpiece and spokesperson of the Party Central Committee and the State Council. He must clearly express the position and view of the CPC Central Committee and the State Council. At the same time, he must possess the ability of sharp observation and concise expression like the journalists, and he must be the starting point of the transmission chain for all the important information and news from the CPC Central Committee and the State Council.

Yin Yungong also indicated that, at present, China has established the press spokesperson system with three levels, but it still lacks the spokesperson at the highest level. Although there is the State Council Information Office, its main service targets are the central ministries and provinces. (China) should learn from the successful practices in other countries, particularly the White House spokesperson in the United States and consider the establishment of a Zhongnanhai spokesperson at a proper time. It will once again push forward the reform of China’s press spokesperson system.

Li Xiguang: Why Do We Need a Zhongnanhai Spokesperson? The International Herald Tribune, June 11, 2009 [2]

From the central government’s perspective, the establishment of a press spokesperson in Zhongnanhai can avoid having the media pursue the other departments and staff for an interview. For the government, too many (news) sources generated internally are troublesome and have "inconsistencies," which will inevitably lead to questions from the media. Appointing a Zhongnanhai spokesperson and authorizing him as the sole authorized spokesperson for the central government can transmit the policy and the stance of the CPC Central Committee and the State Council more comprehensively and accurately, thus avoiding unnecessary controversy.

Zhongnanhai should be the First Definer of the News

The International Herald Tribune: You have raised the point of view of "ruling the news." What is the relationship with the proposal of establishing a Zhongnanhai spokesperson?

Li Xiguang: The main contents of "ruling the news" are: establishing various levels of a government spokesperson system, in particular, and setting up the spokesperson system for the President and the Premier, so as to improve the Party and the government’s agenda-setting ability. The highest decision-making meeting in the U.S. government is the meeting held by the President of the United States at the White House every day. This meeting is not focused on anything else but what today’s news should be. It is through the White House’s highest level press-planning meeting that a single voice and a universal keyword are formed. Thus it ensures that the agendas of the American people, the U.S. media, even the world’s people, other countries’ media and other countries’ government’s concerns all have the same agenda that was planned by the White House. The agenda setting and the right of selecting news are tightly controlled in hand.

The government often can become the first definer of the news, especially in emergency incidents, but the prerequisite is that the government must take the initiative and issue the government’s voice first. The messages from the government all have a natural authority and are what the people most want to know. As long as the initiative is taken, the government is able to take the opportunity to guide public opinion. If it loses the opportunity, the government will have to pay a high price to re-lead or re-shape public opinion. Therefore, Zhongnanhai has to be the first news definer.

Endnotes:
[1] Liao Wang, June 8, 2009
http://news.sohu.com/20090608/n264389481.shtml
[2] International Herald Tribune, June 11, 2009
http://news.xinhuanet.com/herald/2009-06/11/content_11524969.htm

PLA Daily: A Rich Country with a Strong Army Equals More Happiness and Greater Dignity

On March 12, 2010, PLA Daily or China Military Online published an article titled “Dignity in the Eyes of Military Men.” 

Wen Jiabao said in the government work report at the Third Session of the Eleventh National People’s Congress on March 5th, 2010: “Everything we have done is to enable the people live happier with greater dignity in a fairer and more harmonious society.” Wen Jiabao’s speech aroused heated discussions among representatives of the NPC.

The article writer summarized that the military representatives’ understanding of “happiness and dignity” is “a rich country with a strong army.”  CCP General Secretary Hu Jintao proposed “a rich country with a strong army”as a strategic objective of the 17th National Congress of the CCP. 

Source: PLA Daily/China Military Online, March 12, 2010
http://www.chinamil.com.cn/jfjbmap/content/2010-03/12/content_22733.htm

Qiu Shi: Patriotic Education in the Army – Cultivate the Army Personnel’s loyalty to the Party

Qiu Shi, the primary theoretical journal of the Central Committee of the Chinese Communist Party, published an article on February 16, 2010, on the importance of patriotic Education in the armed forces. Below are the specific requirements for the patriotic education in the army:

“Strive to guide the majority of the military officers and soldiers to firmly hold the army’s soul, i.e., the Party’s absolute leadership over the army, wholeheartedly follow the Party and forever obey the Party.  Educate and guide them to regard the Party’s direction as the direction, the Party’s will as the will, and highly keep in line with the Party Central Committee.  Resolutely resist the wrong ideological trend of a ‘non-Partisan and apolitical Armed Forces’ and ‘nationalization of the Armed Forces’.”

Source: QiuShi, February 16, 2010
http://www.qstheory.cn/zxdk/2010/201004/201002/t20100209_20835.htm