On July 6, the Central Propaganda Department issued an emergency order to all major Internet sites to list "Urumqi City Riot" and its related words as sensitive information which must be filtered when conducting keyword searches online.
Fearing the further development of the Urumqi City Riot, the Central Propaganda Department specifically required all media agencies to follow and be consistent with the reporting done by Xinhua and People’s Daily. "The content should focus on the "crimes committed by East Turkistan so the Chinese people can know its true nature." the order stated.
Source: Radio Free Asia, July 7, 2009
http://www.rfa.org/cantonese/news/internet_xinjiang-07072009113426.html?encoding=simplified