On November 7, 2012, China Radio International (CRI), the PRC’s external propaganda broadcaster, held an inauguration ceremony for its Cairo studio in the Egyptian capital. The studio was set up in early October of 2012. It produces 16.5 hours of programming each week, broadcast by FM stations in Mauritania for the Arab countries. Its ten programs in the Arabic language consist mostly of interviews and discussions about cultural topics.
According to the director of CRI’s Middle East branch, all of the staff members at the studio are recruited locally. “By using the language style and means of communication that the audience in Arab countries can easily accept, they are introducing China’s history, culture, achievements, and ideologies to the Arab audience.”
As part of the task of producing programs tailored to local tastes, CRI has thus far commissioned the establishment of nearly 20 overseas program studios in major cities overseas.
Source: Xinhua, November 7, 2012