The Chinese government recently delivered a “Made in China” commercial via CNN. The 30-second commercial took one and half years to prepare. It was paid for by multiple government-controlled chambers of commerce and reviewed and approved by the Ministry of Commerce. CNN was selected to run the commercial because it has the “biggest influence.” The total cost of the commercial was estimated to be tens of millions in RMB. The idea is to cleanse the image of “Made in China,” especially after western media’s widespread reports on the poor quality of Chinese products.
Source: Xinhua, December 3, 2009